FMCG major Godrej Consumer Products Ltd (GCPL) is looking at clocking a double-digit growth in the current fiscal with expansion across segments, according to a company official. The Godrej group firm has taken multiple initiatives to tap the potential of the new age channels such as e-commerce along with chemist and pharmacy stores that have emerged as important touchpoints for the customer buying FMCG products, after the pandemic. The company, which is focusing on becoming a fully comprehensive home and personal care company, is also expanding its reach in the rural areas, where it has added 30 per cent new stockists after the pandemic. Like other companies, GCPL has also witnessed a spike in its sales through e-commerce channels and going ahead it now expects online sales to contribute around 10 per cent to its total sales in the next 2-3 years and is introducing several digital first brands, said GCPL CEO - India and SAARC Sunil Kataria. GCPL, despite the second pandemic wave t
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