Premium smartphone brand OnePlus on Friday said it has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearables category. "The partnership with Bumrah reiterates the brand philosophy of 'Never Settle' and the company's pursuit towards perfection. For young India today, Bumrah represents a passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for," a statement said. The OnePlus wearables category includes the OnePlus Watch and OnePlus Band. "As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to 'Never Settle.' A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination," a OnePlus India spokesperson said. The association will include a 360-degree campaign and will be kickstarted by a OnePlus x Jasprit Bumrah digital film on OnePlus India
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