Oil Marketing Companies (OMCs) will engage more than 10,000 rural women as "Ujjwala Didis" to act as grassroot energy ambassadors across Odisha to ensure sustainability of LPG use. "More than 10,000 Ujjwala Didis have been identified who will act as grassroot energy ambassadors all over Odisha," Chief General Manager, IOCL & SLC Oil Industry, Odisha, Subhajit Ghosh told reporters here. He said Ujjwala Didis will act as a bridge between existing and prospective LPG consumers and the distributors in the state, which saw phenomenal growth in LPG households from 20 lakh in 2014 to almost 78 lakh in February, 2019. Their positive intervention into the rural domestic energy ecosystem and distribution network help all in ease of booking for refill, issuance of new connections and sustainable use of energy. Noting that Pradhan Mantri Ujjwala Yojana (PMUY) has contributed to LPG growth in Odisha almost singlehandedly, he said PMUY was launched in Odisha on June 20, 2016 and ..
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