Telecom Regulatory Authority of India (TRAI)has said that 90 million out of the 1.7 billion TV homes have exercised theirchannel preferences to on-board the new tariff regime. "The speed (of on-boarding) hasincreased as per our data and we expect the rest of the people to also registertheir choice of channels soon," Telecom Regulatory Authority of India(Trai) Chairman R S Sharma told PTI. The Indian TV industry shifted to a newtariff regime from February 1. The new system puts the choice of channelsubscription in the hands of the consumer, and brings transparency in channelpricing. The sunset date for the old tariff system was December 29, 2018,though distribution platform operators were given till February 1 to migratetheir customers to the new tariff order. Data from industry sources indicates thatclose to 55 cable operators across the country have started switching off paychannel signals to households that have not made the shift yet. "There is someconsumer inertia that is ...
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