The story behind Ikea's 'quirky' product names

IKEA founder Ingvar Feodor Kamprad, incorporated the name of his birthplace -- a small farm called Elmtaryd near the village of Agunnaryd, in the Swedish province of Småland -- and used the initials to christen his company.

from Business News: Latest News on Business, Stock Markets, Financial News, India Business & World Business News https://ift.tt/2npDJ0B

• Tweet
• Share
• Share
• Share
• Share